Harcore Detailers Only – Dodo Juice ‘Independent Wax Label’
Continuing their shake up of the car care market, Dodo Juice has announced the release of Bouncer’s 22 – the first home brew wax to be launched under their brand new ‘˜Independent Wax Label’. This distribution and marketing scheme enables the very best independent wax manufacturers and ‘˜home-brewers’ to get their products to market effectively and efficiently through Dodo Juice’s enviable dealer network spanning over 30 countries.
Bouncer’s 22 wax was a cut above other home brew samples that occasionally get sent in to Dodo Juice for sampling. ‘It was selected for its sophistication, as well as its epic performance,’ says Dom Colbeck, Director of Dodo Juice. ‘Some home brewers attain reasonable results, but the wax will generally lack refinement. Bouncer’s 22 was different. In fact, it was startlingly good for a wax brewed at home by a passionate detailing enthusiast.’
That enthusiast was Jay Sultan. So why the name Bouncer 22? Jay explains: ’22 was my twenty second formulation, so it seemed like a natural choice for the name. To have Bouncer’s 22 come alive and become commercially available through Dodo Juice was way beyond what I had imagined. To say I’m extremely proud is an understatement. And this isn’t just a meaningless endorsement or slick marketing trick – every jar is still hand made and hand poured by me personally, in the UK.’
Bouncer’s 22 wax is priced at £33.95 for 100ml and is available now from specialist Dodo Juice resellers. The formula is easy to use and provides enough coverage for 3-5 years of paint protection if applied at three-month intervals, as well as exceptional gloss. Being the very first product launched under the Dodo Juice Independent Wax Label means it will most likely prove to be collectible, too.
Price: £33.95
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Bouncer 22 – Dodo Juice Independent Wax Label
. The first release from Dodo Juice’s Independent Wax Label
. Durable, consistent and glowing finish
. Lemon scent . Easy to apply and buff off
. Can be used on all colour paint finishes
. £33.95
. 100ml
. Available now