Clarion Joins Peugeot In The Fast Lane

This from Clarion: In-car entertainment gurus back Peugeot UK in Intercontinental Rally Challenge bid.
Six years after last sponsoring the Peugeot World Rally Championship team, and underlining its significant, long-standing supplier relationship with Peugeot, major in-car entertainment brand, Clarion GB has again joined forces with the ultra-successful marque, pairing with Peugeot UK in their bid to win the 2011 Intercontinental Rally Challenge (IRC).
Peugeot has an illustrious history in rallying and has enjoyed great success in the IRC, claiming drivers’ and manufacturers’ titles since joining the series at the outset.
This year’s punishing 12-round tarmac and gravel rally series visits seven countries between January and November, and the Peugeot marque is represented by a series of national teams running the spectacular Peugeot 207 S2000, developed by Peugeot Sport in France.
The Peugeot UK team is headed by new British driver/co-driver pairing of Guy Wilks of Co. Durham and co-driver Phil Pugh, from mid-Wales. With a third and fifth place under their belt from the first two rounds, at the time of writing the team are eagerly awaiting the next outing in Corsica, the Tour de Corse – traditionally known as the ‘˜Rally of 10,000 Corners’ due to its high frequency of turns – on May 12/14.
The Peugeot 207 S2000 Evolution in which the team is contesting the series, is the latest offering from Peugeot, the most successful manufacturer in the IRC with 20 wins to its credit.
The 207 S2000 is a standard production Peugeot 207 at heart, but performance is transformed by just a few ‘˜adaptations’including’¨4-wheel drive, a 2.0 litre powerplant developing 300bhp, and a 6-speed sequential gearbox to deliver electrifying performance.
Commenting on Clarion GB’s sponsorship of the Peugeot UK IRC team, General Manager, Graham Case, said: “We are delighted to renew our long and highly successful motorsport sponsorship relationship with the Peugeot marque, and specifically Peugeot UK, with whom we enjoy a mutually-beneficial business relationship in the supply of Clarion audio and multimedia products. We wish the team continuing success in their bid to win the 2011 Intercontinental Rally Challenge.”
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Clarion’s Rally History With Peugeot
For eight years since 1996, Clarion was a major sponsor of the immensely successful Peugeot Sport World Rally Championship team, which won the series outright in 2000, 2001 and 2002. Underlining their achievement, Peugeot was never lower than 4th in the Championship rankings between 2000 and 2006, before moving to the IRC at the inception the following year. Initially, Clarion supported the 306 Maxi in the French Rally Championship before progressing to the immensely successful Peugeot 206 WRC, and maintained its support of the Peugeot 307CC in WRC colours through to 2005.