CLARION SOUNDS OUT E-COMMERCE

In-car entertainment expert, Clarion UK, launches an on-line store that supports the High Street
The balancing act of capitalising on e-commerce whilst supporting traditional high street dealers takes on a fresh perspective for Clarion UK, the in-car entertainment specialist, on its launch of a resource that provides the best of both worlds.
The Wiltshire-based company, a subsidiary of the major global brand headquartered in Tokyo, has traditionally fed motorists’ appetite for its state-of-the-art car audio, multi-media and navigation products through a well-established UK dealer network.
The opening of the official Clarion UK Store – accessed by its UK website, link provides the convenience benefit of on-line purchases from the entire current UK range of Clarion products.
But significantly, it’s not at the expense of its well-established High Street retail network, as Clarion UK General Manager, Graham Case, explains: ‘We can’t ignore on-line commerce, especially as recent research shows that British consumers have twice the propensity to buy on-line compared with the average in 34 other countries*.’
‘However’, he continued, ‘we will continue to support our existing UK dealer network, whose specialist skills, advice and customer interaction can be extremely valuable to our customers’ experience and future purchases, and can’t be replicated on-line.’
Purchases made via the Clarion Store are offered for fulfilment to the official Clarion dealer nearest to the customer, who will either ship the order to the customer or invite collection from the dealership.
The transaction which includes guaranteed shipment by Clarion UK is handled by the company’s on-line commercial partner, Shopatron, who maintains customer and dealer liaison throughout the transaction.
To explore the full Clarion in-car entertainment range and to buy from the Clarion UK Store, visit link
*OECD, the Organisation for Economic Co-operation and Development, shows that six out of ten
British adults use the internet to buy products twice the average of the OECD’s 34 member states,
that include the USA ,Germany, Australia and France.
About Clarion
Headquartered in Tokyo, Clarion is a major developer, manufacturer of mobile audio, audio-visual and navigation products, for vehicle manufacturers and motorists worldwide.
Its global presence is represented by wholly-owned subsidiaries, including Clarion UK, based in Wootton Bassett, Wiltshire.
With advanced technology at its heart, Clarion was established 70 years ago and was first to manufacture a car radio as standard equipment in a motorcar (Hino – Renault 4CV, 1953) and the first to produce an in-car stereo unit, in 1964.
With a string of successive technology firsts, Clarion today maintains its innovative stance with Clarion ‘˜Intelligent Voice’, reflected in the first in-car aftermarket navigation and driver-aid product that features voice recognition and local search information powered by Google.