JVC at Gadget Show Live 2013 – with the ADDIXION ACTION CAM – (in 2nd half…)

Adam Rayner introduces Adam Wiegleb of JVC UK and then hands over to nutter adrenaline junkie reporter Simon King and JVC’s Neil Stewart who talk about the new four-times-proof action cam called ADDIXION. All I can say is certain action cams had better look out… this is just soooo cool and clever!

AND FROM THE JVC WEBSITE FOR HISTORIANS:
JVC was established in Yokohama, Japan in 1927 as the Japanese subsidiary of the U.S. firm, Victor Talking Machine Company. Born as a company that manufactured phonographs, we also pressed the first record in Japan, offering a rare combination of hardware and software production capability. Subsequently, as evidenced by the production of the world’s first VHS video deck, JVC developed into a leading technological innovator in the audio/video industry, creating new products that are a step ahead of the times for a worldwide audience.