Morel Announces The Release Of Its New Car Audio Product Range
Our first snippets of CES News, from a brand we love
Ness Ziona, Israel – January 2012 – Morel, a leading car audio manufacturer since 1975, will be using the 2012 Consumer Electronic Show (CES) in Las Vegas, Nevada, to launch its most extensive car audio speaker offerings to date. The new range of speakers represents how close Morel has come to achieving the sound of a live performance in a car.
‘Morel’s hi-fi home audio flagship, the Fat Lady, helped to shape the development of our new car audio speaker range,’ Russell Kauffman, Morel’s technical director explains. ‘The valuable know-how our R&D acquired developing the Fat Lady inspired us to look for new ways to build car audio systems that could genuinely recreate the ‘live experience’’”that electric feeling of ‘being there’ at a concert.
Key features for the new system range include; the new MXR (Morel Crossover Resolution) crossover networks, and redesigned and optimised driver parameters to more closely match the acoustic characteristics of a car. The benefits of this design directive are aimed minimizing the effects of poor speaker location while providing a very stable sound stage regardless of the listener position in the car.,’ concludes Kauffman.
The new car audio range, led by the SUPREMO 602, Morel’s flagship and recipient of the 2012 CES Innovations Award, offers newly styled component systems ranging from $199usd to $5,000usd retail, providing many options for the consumer to enjoy their music in the car.
Hearing is believing, so experience Morel for yourself!
Morel’s new car audio range will be displayed at the 2012 International CES, which runs January 10-13, 2012 in Las Vegas, Nevada.
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Supremo 602
And a second release about new woofers:
Ness Ziona, Israel; January 2012 – Morel, a worldwide leader in manufacturing car audio since 1975, announced the release of its new PRIMO subwoofer series as part of the company’s plan to expand its product range by offering cost effective speaker solutions to car audio enthusiasts.
Two years after the release of the Ultimo SC series the highly acclaimed and award winning subwoofers, Morel continues to expand its subwoofer range. ‘The PRIMO was engineered to meet the growing demand for subwoofers that can match the performance level of our component systems at an affordable price category,’ says Morel’s director of sales and marketing, Mr. Nir Paz. ‘Morel has significantly expanded its product offering in the budget speaker category in recent years, and the PRIMO subwoofer series was the missing piece in the puzzle. The PRIMO will allow those who love music to complement their system with a powerful and musical subwoofer solution that won’t break one’s budget,’ concludes Mr. Paz.
Engineered to the same high standards as the Ultimo series, the PRIMO subwoofer combine high power handling capabilities together with superb low frequency extension. A significant design goal was to ensure compatibility with low cost and low power amplifiers while still delivering a dynamic and musical bass impact.
The PRIMO subwoofer is available through Morel car audio speaker retailers worldwide.
In the UK call Auto Audio on 020 8838 8838
Primo Subwoofer
