PARROT IS OPENING ITS FIRST STORE IN PARIS

This just in from Mischief PR, who are the massive agency who work for Parrot. I reckon lil’ old Talk Audio is about as small an entity as they deal with for ANY clientand one best loved by Parrot themselves! As the UK staff all seem to be inherently cool people and I get on with ’em ever so well! (although I do think they think I may be as nutty as a fruitcake!) It has to do with working with undisputed class-leading technology and having a dude as unfathomably cool as Philippe Starck on the design team. Just try to understand the Franglais meaning of his quote at the end of this, from Parrot – who are a French outfit, n’est pas?
Parrot opens its first ever flagship store* at number 30 rue du Quatre-Septembre, nearby the Opéra Garnier. Sixty square metres dedicated to the technological universe of the French company and conceived by Philippe Starck.
The true showcase of an inspired brand. Curated and designed by Philippe Starck, the Parrot store is a modern space which highlights the deeply technological products designed by the French company.
“People often ask me what is the link between A.R. Drone and hand-free systems for the car. The Parrot store will exhibit the whole of our achievements: high-tech objects designed for Smartphones.”Henri Seydoux, founder and CEO of Parrot.
The store’s window has suspended Parrot Zik audio headphones displayed throughout ready to be tested by the visitors who will become mannequins for that moment.
Zik

The interior space is arranged around a back lighted table in Corian which showcases Parrot’s communication solutions for the car.
On the ground, markings provide the space devoted to the A.R. Drone quadricopter.
Quadricopter

At the bottom of the store, a soundproofed listening room offers exceptional acoustics so consumers fully benefit from the exceptional sound delivered by the wireless stereo speaker Parrot Zikmu.
Zikmu

Lastly, a wall of twenty five screens, a real puzzle of more than 5m x 3m, continuously broadcasts unseen video works.
Philippe Starck explains the experiment of a resolutely contemporary brand.

“The new Parrot store does not exist. Fortunately. It is the right minimum support, dematerialized, of the creative genius of Parrot which does well exist; and of the thousand prospects, territories and applications that an inspired technology can offer. Little materiality, just the elegance of engineering to its highest level of intelligence, creating intelligence.” Philippe Starck.
{Editor’s note: Proof if ever there was that some stuff just doesn’t translate well from the French – and the more arty, the more impossible to turn into English! It’s why we use terms like ‘Je ne sais quoi!’}
Parrot Store
30 rue du Quatre-Septembre – 75002 Paris, France M Opéra
Opening: Mondays to Saturdays, from 11am to 8pm
For more information, please visit link
*In fabulously French minimalist style, we were sent the story before any pictures of the actual store&;. Perhaps because it is an existential exercise&;. We shall publish the news now and later, I can put the picture in the tags below and it will magically turn into an image from code. Until now, please note that the picture of a parrot shop was not The Parrot Shop.